You might wonder what the purpose of the website footer is. Depending on your business, you may include your website address, a map, or a link to your business. These details can impact local SEO. Listed below are tips to improve your website footer. To maximize your website’s SEO performance, include the following elements:
Social media icons
When you want to use social media icons in your website, it’s crucial to place them in prominent locations. While they don’t have to be in your face, you’ll want them to be easily accessible for visitors to follow your content. It’s important to remember that not all visitors are interested in the same types of content and may not want to spend time hunting for the icons. You can use analytics to determine where to place these buttons on your site, and side-by-side split-testing is recommended to make sure the placement is working.
When using social media icons on your site, be sure to choose the correct size. You can use a square or circular icon, as long as the icon is no smaller than 29×29 pixels. It should be readable if used in larger sizes, and its width should be no more than 32 pixels. It’s important to make sure the icon’s dimensions match the rest of your site and are consistent with other icons.
Video
The New York Times footer, which features a video CTA and a catchy headline, is a great example of how to incorporate video in your website footer. The New York Times website is a massive, multi-page publication, and this design trick distills all of their content into one place, for better interaction. The footer is also clean, smooth, and maintains a single color pattern, while providing easy access to the website’s social media channels and contact information.
Animated elements
Adding animated elements to your website footer design is an excellent way to capture the attention of your visitors. This section of your website is easily accessible from every page of the site, so you want to make sure that your visitors have a consistent UX experience. The footer should be informative while also presenting information in an aesthetically pleasing manner. Here are some tips to incorporate animation into your website footer design:
Adding an animated element to your website footer can make it look like it’s merged with the background. The resulting effect is a clean, bold design that highlights important information. Focus on the contact section as the most important converting element. Make sure to keep it small compared to the previous brutalist examples. Include a clean, minimalistic layout for the remaining parts of the footer design. Animated elements will draw attention to key information and make it easy for visitors to find what they are looking for.
Calls-to-action
Whether your site is a small startup or an established firm, your website footer plays an important role in the overall web design. You should make sure your footer pushes visitors to fulfill their goals and links to pages that want to pass SEO equity to your business. Consider these five tips when designing a website footer. Here are three ways to incorporate a call-to-action into your footer design.
Include a call-to-action (CTA) on every marketing page. Don’t leave customers hanging and wondering what to do next. Position CTAs in places that make visitors want to keep reading your story. You can also include a directional clue that points readers to the footer. You can use an image of a sign, arrow, or button to point them in the direction of the CTA.
Legal text
A website’s footer should have a legal disclaimer and a link to the privacy policy. These are usually used to explain how the website collects and uses data from visitors. The placement of the disclaimer is important, but the legal text is better off below the header. The footer of a website can also be used as a place to direct visitors to main sections of the website. But it’s also important to remember that legal information should never overpower the design.
When it comes to copyright notices, a simple “(c)” in the footer of a website is usually sufficient. A copyright notice can be placed at the bottom of each page, and website designers can make this notice a hyperlink to a more detailed copyright notice. In a case where a copyright notice is needed, the legal text will serve as a strong deterrent.
