Building an Email Funnel is easier than you might think. While building one can seem slow at first, it will get easier once you get the hang of it. This funnel provides a path for potential customers to take from sign up to conversion. Using a series of emails and automated sequences will help you achieve your goal of turning your visitors into customers. Below are some important tips to help you build an effective email funnel. Read on to learn how to use these powerful marketing tools.
Top of the Funnel
Content is the new currency of top of the email funnel marketing. Content marketing has replaced the traditional advertising model, as brands increasingly focus on inbound content. Eighty-one percent of shoppers conduct research online before making a purchase. HubSpot reports that 47% of B2B buyers view two or more pieces of content before engaging with a sales representative. Whether you’re selling products or services, it’s imperative to provide valuable, original content that entices potential customers to take the next step.
One of the most important metrics for email marketing success is the conversion rate from sent. This metric measures how many people opened your email after it was sent, and is typically expressed as a percentage. Ideally, you want the highest possible conversion rate. However, if the conversion rate is lower than ideal, you’ll have to send more emails to see the same results. In this way, you’ll be able to reach more people, resulting in a higher total conversion rate.
Automated emails
If you’re not putting much effort into writing your emails, you might be missing out on the interest stage of your email funnel. This is the stage when a reader becomes aware of your brand, becomes a subscriber, and feels comfortable enough to take action, such as clicking on CTAs. In the interest stage, you should have an effective, engaging message that piques their interest, and then send it to them at key moments in the funnel.
Automation can help you create repeatable email messages with a single click. To use automated emails, you’ll need a dedicated email list. Once your subscribers opt in, the emails will automatically be sent on a set timeline. Automated emails aren’t a replacement for effective email marketing, but they can boost the results of your campaigns. But you shouldn’t forget to test your emails! Test content, subject lines, CTAs, and more. Use custom metrics to understand which content works best for your business.
Time-sensitive offers
One of the best ways to boost conversion rates is through time-sensitive offers. By using a countdown timer to remind leads that they have only 20 minutes left to buy a product or service, you can create a compelling offer that prompts them to act. In addition, time-sensitive offers can be effective for seasonal products because customers don’t want to miss out on a good deal. Here are some examples of time-sensitive offers in email funnels.
Email marketing for lead generation relies on focusing on a prospect’s pain points and positioning your company as a solution. Regular email campaigns promoting product copies or customer reviews can help to develop customer trust and engagement. Once sales leads realize that your services provide a solution to their problem, they enter the consideration stage. Promotional emails alert them to time-sensitive offers and encourage them to make a purchase. In addition, time-sensitive offers can be used to build a relationship with customers.
Educative emails
Educative emails are an effective way to convert prospects into customers. They provide valuable information and meaningful incentives that will help your subscribers move from prospect to buyer. Often times, you can offer freebies or eBooks to subscribers who opt-in to your email list. Focus on solving their pain points and focusing on your business’s authority in that field. Email funnels have been proven to boost conversions five to 25 times over traditional marketing tactics.
Using email automation tools can simplify the process of building email funnels. These tools will let you know when your prospects have taken actions on your site and when they do not. With these tools, it is easy to keep track of which emails are working and which ones are not. Email automation tools will notify you when your prospects have skipped an action or clicked on an ad. You can use the information you gather to optimize your email funnels.
