Some YouTubers may feel the need to create multiple channels for their brand or company. However, it’s important to note that you’re not required to do so. You should ask yourself whether the benefits of creating multiple channels outweigh the time and cost involved. Depending on the purpose of your YouTube channel, creating multiple channels might benefit your brand and business more or less equally.
Create a second YouTube channel for your brand
Many businesses use a second YouTube channel to build their brand, increase customer engagement, and boost search engine rankings. However, maintaining multiple channels can be time-consuming. For one, it is important to have a consistent visual identity across all channels. This will help users to recognize content as belonging to the brand. However, it is also important to have different identities for each channel.
YouTube allows you to create more than one channel, so you can focus on different niches. You can also use the same account to manage multiple channels. If you already have an account, simply click the “create new channel” option in your account. You can even add multiple users to manage your YouTube channels.
Once you’ve created a YouTube channel, make sure to post regularly. Keep it updated with new videos, so viewers will come back to check it out again.
Add managers to your second YouTube channel
If you have more than one YouTube channel, you can add managers to each one. In order to add more than one manager, you must first log in to each one. Then, select the top-right account icon, click on Settings, then select “Channel managers.” Under Manage permissions, select “Add or remove managers.”
Once you’ve added the managers to your first channel, go to your YouTube studio and click on “Permissions.” In the Permissions tab, you can change who can manage your YouTube channel. Make sure that the new manager is granted permissions to manage the channel. This will enable him or her to manage and respond to comments on your YouTube videos.
If you want to add a manager to your second YouTube channel, be sure to invite the person to whom you want to grant access. In most cases, managers can view the analytics, edit videos, and reply to comments and messages. Adding a manager to the second channel gives you more freedom and control over content.
Experiment with multiple YouTube channels in different languages
One way to increase your visibility is to experiment with multiple YouTube channels in different languages. One popular Ukrainian YouTuber, Anton Ptushkin, has a Russian and English channel, and experiments with translating his content. Although the results aren’t as successful as if the videos were subtitled in English, they are still getting a lot of views.
Setting up a multilingual channel will take a bit more effort than one channel. You’ll need to create different versions of your content for each language, which can take some time. In addition, you’ll need to make sure your videos are created by native speakers. It will also require you to invest extra time and money in translating the content. It’s also important to monitor the channel in the native language to respond to comments and questions. This will help build a dialogue with your viewers and potentially generate leads.
Write a description for your second YouTube channel
When it comes to generating traffic on YouTube, one of the most important aspects is writing an effective description. The description is the first thing that viewers see when they click on your YouTube channel, and it should be concise and to the point. It should be less than a thousand characters, and should highlight the most important parts of your video, such as your core keywords.
The description on your YouTube channel should tell people what your channel is all about and why they should subscribe to your channel. It should be short and catchy, and should also contain a few lines of text that reflect your personality. Ideally, you will also include some slang words or jokes.
Once you have a description, you should make sure to include your social media profiles and store description. You can even set the description to appear over your channel art.